TekSavvy is an independent Canadian Internet Service Provider. In August of 2012, they rolled out an ad campaign featuring a slate of fictional characters as the face of the company. Unfortunately, several of these characters draw heavily on sexist or racist stereotypes.
Images
Contrast the awkward, nerdy white guy, "Gene Yus":
List of all six characters:
References
- Character gallery
- Twitter list: The TekSavvy Characters
- YouTube video depicting the photo shoot for the campaign
Community content is available under CC-BY-SA unless otherwise noted.
